Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most effective business asset. There is a misconception that registering a company, purchasing the names and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise as to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights unit the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from the brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories available.
It is important to highlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect organization and business conception in australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark objection reply filing online application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for the range of goods and services sent applications for under the application.